Different Restaurant That Observation Tourism Essay

Different Restaurant That Observation Tourism Essay Customer service and satisfaction can be difficult to evaluate. One method of evaluating service level is through mystery shopping. Identify at least three types of hospitality business to evaluate for your mystery shopping activity. Create a comprehensive survey for your mystery shopping activity which must include at least ten question relating to a variety of customer service question. After you have finished, review the result and write a report to provide clear information and any pertinent details that further explain the responses. 1.1 Introduction Three types of different restaurant that I go are Pizza hut, McDonalds and KFC. 1.2 Report Three types of different restaurant that observation are Pizza hut, McDonalds and KFC. The observation are on Friday 5 October 2012, Saturday 6 October 2012 and Tuesday 9 October 2012. The first mystery shopping that observe are on Friday 5 October 2012, the observation was conduct at Pizza hut. The observe is look at serving time of the food will long time because need to cook. For example, chicken pepperoni need to cook. If many customer we have to wait the pizza around 30 minutes. Next are the observe is look are the staff listening skill very good because they know how to communicate to the customer. Such as, the waiters will reply again the customer order. Beside that the observe is look is the uniform of the staff are neat and beautiful. For example, all the staff wearing neat and beautiful. After that the observe is look at the place that customer eating are neat and clean. Such as, the place that customer eating are neat and clean. Next are the observe that i look are in there the staff very friendship with the customer. For example, the staff friendship with the customer that will give customer will come back they restaurant again. The second mystery shopping that observe are on Saturday 6 October 2012, the observation was conduct at McDonalds. The observe is look at the service time of the food are faster because there food is ready early then the customer coming. For example, burger are ready early then the customer buy it. If any food finish ready then the customer have to wait 5-10 minutes only can get there food. Next are the observe is look are they listening skill of the staff are very good because they know how communicate to the customer. Such as, the staff know what the customer order. Beside that the observe is look is the uniform of the staff are neat and beautiful. For example, all the staff wearing neat and beautiful. After that the observe is look at the place that customer eating are neat and clean. Such as, the place that customer eating are neat and clean. Next are the observe that i look are in there the staff very friendship with the customer. For example, the staff friendship with the custo mer that will give customer will come back they restaurant again. The third mystery shopping that observe are on Tuesday 9 October 2012, the observation was conduct at KFC. The observe is look at the service time of the food are faster because there food is ready early then the customer coming. For example, original and spicy chicken are ready early then the customer buy it. If any food finish ready then the customer have to wait 5-10 minutes only can get there food. Next are the observe is look are the listening skill of the staff are very good because they know how communicate to the customer. Such as, the staff know what the customer order. Beside that the observe is look is the uniform of the staff are neat and beautiful. For example, all the staff wearing neat and beautiful. After that the observe is look at the place that customer eating are neat and clean. Such as, the place that customer eating are neat and clean. Next are the observe that i look are in there the staff very friendship with the customer. For example, the staff friendship wit h the customer that will give customer will come back they restaurant again. Pizza_Hut_Logo.jpg kfc-forecasts-increase-with-new-breakfast-menu.jpg mcdonalds.jpg 1.3 Conclusion From this question 1, I have learn three type of different restaurant how their staff serving, listening skill , the place clean or not? and so on. The first restaurant that I go is Pizza hut, the second restaurant that I go is McDonalds and the last restaurant that I go is KFC. QUESTION 2 Assume that you have bought a new shop lot and want to open a restaurant. As a service provider what would you need to consider when you want to open the restaurant and how would you do to get your customer? Do you agreed if say that you need to consider demographic factor in identifying your customer? Why? 2.1 Introduction Yes, I agree to start a restaurant we need to deciding on a restaurant concept, choosing a location for restaurant, finding the perfect restaurant name, writing a business plan, writing the menu, staffing a restaurant, and equipping a restaurant. Demographic information includes characteristics like age, income, marital status, education stage in the family life cycle, home ownership, sex, zip code, occupation, household size, mobility patterns, ethnic background and religion. Demographic information is a straightforward and basic method of identifying customer. 2.1 Starting a restaurant To start a restaurant we need to deciding on a restaurant concept, choosing a location for restaurant, finding the Perfect restaurant name, writing a business plan, writing the menu, staffing a restaurant, and equipping a restaurant. Firstly are deciding on a restaurant. We have to deciding what type of restaurant that want to open will depend of a variety of things. If want to open a restaurant we have to plan what type of food that we like to cook and serve to the customer, in an atmosphere they feel comfortable in. Secondly are choosing a location for restaurant. Location is vital to the success of any restaurant. There are several factors to consider when searching for that perfect restaurant location, including population base, local employment figures and accessibility. Once you find that perfect location, you will need to make sure you negotiate the best lease possible for your restaurant. Thirdly are writing a business plan. To prepare for your interview with the bank, we need to do your homework. Creating a business plan that outlines your restaurant and how we plan to make it profitable, will show the loan officer we mean business. Also make sure we arrive at the bank with all the necessary paperwork, including personal income statements, tax returns and anything else the banker ask we for. Fourthly are finding the perfect restaurant name. Restaurant names may reflect a theme (Mexican, Chinese, Continental), a location, or simply be a play on words. The important thing to consider is the impression it will leave on customers. Select a name that will be easy to customers to remember and spell. Nothing is more frustrating than not being able to find a restaurant online or in the Yellow Pages because you arent spelling it correctly. Fifthly are writing the menu. Your menu is a huge part of my restaurant. After all, it is essentially why my customers keep coming back. They love the food. The layout and design is just as important as whats listed on the menu. Avoid amateur looking menu designs, such as clip art or photocopied handwriting. Finally, knowing how to price the menu will help increase your profit margins, giving me more money to invest into my restaurant. Sixthly are staffing a restaurant. Hiring the right staff is crucial to any new restaurant. Good food loses much of its appeal if it accompanied by bad service. Knowing the basic employee roles of the back of the house and the front of the house will help you select the best candidate for the job. Experience counts for important positions, such as head cook, dining room manager and bartender. Seventhly are equipping a restaurant. Outfitting your restaurant kitchen, dining room and bar is the largest part of your start up budget. Shop around for bargain deals of used equipment and leased equipment. Also understanding needs vs. wants is important in avoiding the pitfalls of buying unnecessary furniture and equipment, which can set you way over budget. Begin with the basics, and once you have those you can pick up a few extras. 1.3 Demographic factor Demographic information includes characteristics like age, income, marital status, education stage in the family life cycle, home ownership, sex, zip code, occupation, household size, mobility patterns, ethnic background and religion. Demographic information is a straightforward and basic method of identifying customer. 1.4 How to get a customer? To get a customer using five needs of every customer. Five needs of every customer are every customer comes into the customer situation with differing wants while want are frequently hard to identify and may occasionally be unrealistic. The five basic need are service, price, quality, action and appreciation. The firstly are service. Customer expect the service that they think is appropriate for level of purchase that they are making. A small, spontaneous purchase may have a smaller service need than a larger purchase that has been carefully planned and researched. The secondly are price. The cost of everything we purchase is becoming more and more important. People and business want to use their financial resources as efficiently as possible. Many product previously considered unique are now considered commodities. This mean that while a consumer previously had to travel to the the local hamburger restaurant to purchase a hamburger, now one can be acquired at many other locations. This make the component of price even more important to the customer. The thirdly are quality. Customer want the product that they purchase to be durable and functional until the customer decides to replace them. The requirement of quality mandates that manufacturers and distributors produce products that live up to the customers expectations of durability. Customers are much less likely to question price if they are doing business with a company that has a reputation for producing a high quality product. Fourthly are action. Customers need action when a problem or question arises. Many companies offer toll-free customer assistance telephone lines, flexible return policies, and customer are human begins and like to think that they are an important priority and that when a need or question arises someone will be ready and waiting to help them. Lastly are appreciation. Customers need to know that we appreciate their business. Customer service providers can convey this appreciation in many appropriate ways. Saying thank you to the customer through our words and actions is a good starting point. Preferred customer mailing lists, informational newsletters, special discounts, courtesy, and name recognition are good beginnings to showing our customers our appreciation. Additionally, letting them know that we are glad that they have chosen to do business with us conveys a positive message. A fast- food restaurant has a sign in its drive-through lane that say we know that you could eat somewhere else; thank you for allowing us to serve you. 1.5 Conclusion From this question 2, i have learn about how to open a restaurant, how to get a customer and the demographic factor. To start a restaurant we need to deciding on a restaurant concept, choosing a location for restaurant, finding the Perfect restaurant name, writing a business plan, writing the menu, staffing a restaurant, and equipping a restaurant. Next are, to get a customer using five needs of every customer. Five needs of every customer are every customer comes into the customer situation with differing wants while want are frequently hard to identify and may occasionally be unrealistic. Beside that are to get a customer using five needs of every customer. Five needs of every customer are every customer comes into the customer situation with differing wants while want are frequently hard to identify and may occasionally be unrealistic

Pepsi Sales Bubble with Limited Edition Soft Drinks

Week 5 Case Assignment MRKT 5000 PepsiCo: â€Å"Pepsi Sales Bubble with Limited-Edition Soft Drinks† Case Summary: Pepsi and their partner, Suntory, are using limited-edition soft drinks to boost market share in the $30 billion Japanese beverage market and keep sales bubbling despite a cola war with Coca-Cola and fierce competition for space on store shelves. No new product is a sure thing, but the Japanese market is particularly challenging.Of the 1,500 beverages launched there every year, only the tiniest percentage survives the introductory period because the Japanese convenient stores are small and they make room for only the products that will sell off the shelves quickly. Another reason is because the Japanese consumers crave novelty limited-editions products that are for specific seasons, regions, or reasons. Given, the competitive environment, the pressure from retailers to make new products perform, the speed with which consumer tastes change, and the cost of launchin g a new soft drink, Pepsi and Suntory are being careful not to overuse their limited-edition strategy.Key Marketing Issues: Line extension – Development of a product that is novelty, but closely related to their existing product line to meet different customer needs, to reach different target markets. Aesthetic modification – Changes to the sensory appeal of a product. Pepsi changed with berry-flavored Pepsi Blue and Ice Cucumber. Product differentiation – Creating and designing products so that customers perceive them as different from competing products.Pepsi differentiated itself by being offering the Ice Cucumber only during the summer and by limiting the Pepsi Blue. Personal Case Analysis: Case Questions: 1. Pepsi and Suntory cap their limited-edition soft drink introductions at four per year. What effect is this cap likely to have on the new product development process? By Pepsi and Suntory offering their limited-edition drink introductions at a cap of fou r per year it will have their consumer’s excited anticipating the next introduction, versus offering them more a year and their consumers getting bored quickly.What we have to remember is that the Japanese market does not respond the same way as the U. S does. The Japanese market, wants novelty and limited-edition and that’s what Pepsi and Suntory is going to give them. When Pepsi and Suntory set out to tap this widespread interest in variety by marketing limited-edition soft drinks, they started with berry-flavored Pepsi Blue. In the United States the Pepsi Blue remained on the market for two years. In Japan, the entire production sold out the same product within a few weeks.It’s a great marketing plan to allow their limited-edition soft drinks stand out and not overuse their limited-edition strategy. 2. How important is product quality when a limited edition soft drink like Ice Cucumber sells out in a matter of weeks? Product quality is important, but not as i mportant as ensuring that the product meet the needs of the consumers. Consumer needs are most important. Consumers spread the news by use of technology and word of mouth, which is significant for any successful marketing strategy.Another thing that’s important is the scarcity and seasonality, as mentioned in the textbook these two added to the appeal of high demand. 3. What criteria would you suggest that Pepsi and Suntory use when screening ideas for new limited-edition soft drinks? The most important criteria I suggest that Pepsi and Suntory use when screening new ideas for new limited-edition soft drinks is making sure they match product offerings to customer’s needs, make sure they have effective and consistent branding, good timing is necessary, effective promotions, and sufficient distribution.I would use the previous technique they used before by taste testing many possibilities, then choosing a flavor, creating samples and waiting for responses by focus groups . This will give consumers something to look forward to every season. Recommendations Works Cited Pride, W. and Ferrell, O. , Marketing, 16th ed. Copyright 2012, Cengage Learning

Carl Robins- Case Study

Introduction The case study of Carl Robbins reveals a company and an employee who is unprepared to welcome properly, new employees into the company environment in an effective and meaningful way. Chris Traynor, a board-certified SPHR (Senior professional of human resources) relates it this way, â€Å"A botched orientation is almost always a top-down problem, regardless of who might have the everyday responsibility of training the new hire. It is a mystery when you consider what is already known about the true value of good employees and just how difficult and costly it can be to attract them to your business (2008). The orientation of new employees is critical to their early performance and the retention of the new employees over the long term. Orientation should involve HR, training, and the supervisors of the new employees in an organized manner in order that the transition into the new role or department will be graceful, but impactful (Giacalone, 2009). Preparation was missing b efore Carl Robbin became a recruiter for ABC, Inc. Background Key Problems Find new location for orientation Complete all missing transcripts and incomplete applications Mandatory drug screen must be scheduled Complete orientation manual with only 17 days left Table 1. Details of orientation to be prepared (University of Phoenix, 2009) New location New employee’s missing documents Mandatory Drug Screen Orientation Manual Alternative and proposed solutions New Location Call a local hotel where he can meeting to conduct his new employee orientation. Reserve the room that Joe booked either in the am or pm after the computer training class. Find a new facility where they can conduct a meeting. Call a local restaurant where he can reserve a room to continue the new class orientation. Complete missing transcripts and incomplete applications Carl should begin by contacting each individual as necessary and work on each one to make sure that the mandatory drug test is completed by June 15th. Consolidate a list of the individuals that are still missing information and submit the information to Mrs. Carrol to assure her that this is going to be completed as promised. Schedule a time where they can come in and fill out the missing paperwork. Start sending out an email to every student who needs to have this completed by June 15th. Make sure that the new employees submit the missing transcripts before June 10th Drug screen appointments Contact the Human Resource department where they can begin scheduling appointments for the new employees to get have this resolved. Schedule a conference call where he can explain the importance of the matter. Inform all new employees that if this is not resolve before June 15th, then they cannot attend the class and it will delay their start date with the company. Incomplete orientation manuals Over the past years, this is not something new that Carl is facing and he needs to take action immediately and address it to the right personnel. A company as big as ABC, Inc. might have old manuals that he can use, but he will need to contact the main office to request these materials. Below are some of the solutions to this problem. Call the office to have this ordered or reprinted Begin by getting a copy of it and make enough copies for everyone. Once he gets a hold of a legit copy he needs to save if to his file for future reference. Review all material and make any necessary changes if needed. Conclusion The concern that Carl Robbin has implied in the scenario needs to be replaced by action and planning. The facts remain that the time is short. Promises have been made to facilitate the orientation in a certain time frame. Completion of the project is necessary to fulfill the goals set by the supervisor and as personally set by Robbins. This project can be completed on time and with an acceptable level of quality. Whereas some additional expense may be incurred if a conference room must be rented, it is likely a minor expense when the cost of recruiting is considered. The additional stress and poor pre-planning will be a learning experience. ABC, Inc. and Robbin will be better prepared in the case of another recruiting drive after the experience considered in this scenario. References: _http://www. criticalthinking. org_ http://find. galegroup. com/itx/start. do? prodId=ITOF. University of Phoenix. (2009). Case study for student analysis . Retrieved from University of Phoenix, COM215 Essentials of College Writing website.

Acupuncture Persuasive Essay - 1214 Words

How Acupuncture as form of energy medicine should be intergrated in mainstream medical institutes. hypothesis doctors not being open minded and their pure unwillingness to change. Let me tell you a story about a friend of mine, his name is Mike. Mike is a construction worker and a former bodybuilder. Mike was involved in a bad car accident. It was so bad that he needed to have three surgeries. Even after these procedures, he was still in constant pain and has developed a painkiller addiction. His life became a downward spiral because of the constant pain and drug usage. As a desperate attempt Mike decided to contact a local acupuncturist based on a friend’s recommendation. After just two visits with the acupuncturist,†¦show more content†¦It is indisputable that energy is the way in which the body functions. We need energy for everything from doing physical activities such from running to digesting food and even working at the biological level to grow and copy our DNA. Energy medicine works by diagnosing and treating the blocked flow of energy within our bodies to create balance and well being. Doctors in the Western world suggest that energy medicine is little more than a scam. One article went so far as to report that most called it outrageous quackery. In fact, many warn that energy medicine is quite dangerous to those with serious medical conditions. I believe that is occurring because many patients may choose these practices over more traditional medical procedures. Instead of being open minded and unwilling to change, it seems that doctors care more about their pay checks than helping out their patients. Even with all of the critics, a 1993 New England Journal of Medicine study went against the medical establishment in suggesting that thousands use energy medicine successfully for chronic pain and their doctors are simply unable to treat the pain. This study supports my hypothesis of doctors not being open minded and their pure unwillingness to change. Its as if they have the if its not broken don’t fix it philosophy. Unfortunately the classic way of treating